Kevin Bethune is the Founder & Chief Creative Officer of dreams • design + life, a think tank that delivers design & innovation services using a human-centered approach. Kevin's background spans engineering, business and design in equal proportion over his 25+ year career, positioning him to help brands deliver meaningful innovations to enrich people's lives.

Kevin’s first book, Reimagining Design: Unlocking Strategic Innovation (The MIT Press) released with notable acclaim under the Simplicity: Design, Business, Technology, Life Series in March 2022.  His second book, Nonlinear: Navigating Design with Curiosity and Conviction will release February 2025.  

Kevin also serves as a Board Trustee for ArtCenter College of Design and a Board Director for the Design Management Institute (DMI).