In 2024, Tysonn launched Ministry of DESIGN, a consultancy that applies his discontinuous thinking to solve complex brand and business problems for established and emerging brands. Ministry of DESIGN partners to drive growth through creative problem-solving, brand strategy, and experience design—delivering measurable business results while building meaningful consumer connections.
Tysonn is a founder, father, advisor, innovation strategist, creative problem solver, and third-way thinker. With a gift to find and make uncommon connections, Tysonn brings endless energy and passion to leverage creative acumen in solving business problems. Through seamless integration, this “right brain to the business” works to build memorable and iconic brands through superior equities, engaging brand experiences, seamless innovation, and unlocking emotional resonance to grow bottom lines!
Professional Background
Born a creative, trained a designer, and developed into a business leader, Tysonn graduated from the Alabama School of Fine Arts in Birmingham, AL, completed his BFA in Visual Communication at Maryland Institute College of Art in Baltimore, MD, and earned his MBA from Xavier University in Cincinnati.
A ~30-year veteran of Procter & Gamble, Tysonn retired from P&G in 2024 as Design Vice President, after having led end-to-end Design teams across multiple categories and for the company’s most established brands and newest innovations.
Professional accomplishments include:
Brand Building: Helping launch innovative brands like Swiffer and Zevo while growing iconic brands such as Tide, Pampers, Crest, and Charmin.
Experience Design: Delivering unique and immersive experiences for P&G's Family Home at the 2012 London and 2014 Sochi Olympic Games, and Blink (Cincinnati’s art & light festival), and P&G’s corporate architecture.
Strategic Leadership: Applying right-brain thinking to operational solutions, organizational strategy, functional integration of design, and board service for organizations such as Breakthrough Cincinnati, Elementz, Cincinnati Public Radio, Art Academy of Cincinnati, Artswave, Frank Duveneck Center, Mosaic, and most recently as co-founder of Huenited Collective- a non-profit working with intention to build better diversity in the design and advertising industry.
Personal
A Southern boy at heart, Tysonn rises from and frequently returns to the red dirt of Monroeville, AL, to breathe God’s clean fresh air, or harvest whitetails in the piney woods. He appreciates a wandering road through the bourbon trails of Kentucky and believes that giving back is life’s currency. His best days are spent laughing and busting clays with his wife or giving any one or all his 5 adult children a well-deserved hard time—as any multifarious father should!