In 2024, Tysonn launched Ministry of DESIGN, a consultancy that applies his discontinuous thinking to solve complex brand and business problems for established and emerging brands. Ministry of DESIGN partners to drive growth through creative problem-solving, brand strategy, and experience design—delivering measurable business results while building meaningful consumer connections.

Tysonn is a founder, father, advisor, innovation strategist, creative problem solver, and third-way thinker. With a gift to find and make uncommon connections, Tysonn brings endless energy and passion to leverage creative acumen in solving business problems. Through seamless integration, this “right brain to the business” works to build memorable and iconic brands through superior equities, engaging brand experiences, seamless innovation, and unlocking emotional resonance to grow bottom lines!